Most of you have a website - are you maximising the use of it?
You don't have a website? some options for you
Get a free assessment of your website here
Some suggestions
1. Lots of Links throughout your website: Copy the graphic at the top of this page to your header or footer or side bar - show you are part of the network, include a link to WTNZ. Links are what makes the internet go round and makes us more visible to search engines.
Relevent links are a service to those visiting your website - List other supportive businesses on your links page, ask them to link to you. Link to other Women Travel businesses and ask them to link to you.
For example Waihoihoi Lodge website has a page of links to women's lodges around the world. You could copy this, or make your own list up.
Links are what catches the attention of search engines, appropriate links are a service to your clients, so if we link to each other then we are doing everyone a favour. The best links are those that link to you - you might think you are important, but if other sites link to you, then you are more important.
Use this tool to find out what websites link to you or to other sites like yours.
2/ Email signatures - a lot of people don’t use them, but they are very important in a business. You can put your full name and address, a sentence about you and of course you can put our web site address on with a note to find you on it! Signatures can be put on automatically. If you need help - check out the help menu, or ask a friend!
3/ Editing your own website - you can do it!
Most of us use a professional web designer to design our site (something I highly recommend!) but after that, keeping up to date with changing information, new photos, new pages such as I have mentioned above is not always easy. For many people (including me) our eyes glaze over a the complexities of web design software.
There are many simpler pieces of software - called content management software which makes editing your site and keeping it updated, very simple. I have used one called Contribute, but have since changed over to the Word Press blogging system which is even easier - see the Women Travel Blog and my local Bream Bay Website.
I am so passionate about Word Press Blogs because they are so easy to use, and have a blog as part of them, so inserting new news and pictures is just so easy. I have set up a small business called Web2Blog to help people get a professionally designed and easy to use website, including coaching you to be able to edit it yourself. Contact Rosemary for more info
PS: I would always recommend paying a professional to do the initial design
4. Do you have an About us Page?
I think this is an absolutely critical part of a website. Many people want to know about the people behind a business - so why not say something about yourself, your background, your interests. I have had people who had decided to come and stay simply because of what they read on my about us page.
5. Do the pages on your website have key rich titles?
Is your home page called "home page", or does it say "adventure travel for women in small groups to outer mongolia" . To see the title of your website page - look in the very top of the browser page. Each page should have different titles relevant to that page. This helps search engines find you.
6. Keywords and Descriptions
Each page should also have keyword rich descriptions, and keywords on each page.
Remember: Links are what catches the attention of search engines,
appropriate links are a service to your clients,
so if we link to each other then we are doing everyone a favour.
Free Assessment of your website
As I have been researching for this website, it seems that many of us are not making the most of the potential of the internet with their present sites. Email Rosemary and I will give you a short run down on any improvements that I think could be made to your site. This is a FREE service to women who are listed on the Women Travel website.
Further Advice: I have had quite a lot of experience in setting up small businesses, in internet marketting, and general marketting advice, and I am happy to share that on a one to one basis, either by phone, letter, email or in person.
$USD50/hour + gst - no minimum charge unless travel is involved
please let me know if I can help rosemary |
ess Blog based website.