Most of you have a website
- are you maximising the use of it?
You don't have a website? some options for you
Get a free assessment of your website here
Some suggestions
1. A good Links Page: Copy the graphic at the top of this page to your header or footer or side bar - show you are part of the network, include a link to WTW. Links are what makes the internet go round and makes us more visible to search engines.
Relevent links are a service to those visiting your website. If you are a womentravel operator. List other supportive businesses on your links page, ask them to link to you. Link to other Women Travel businesses and ask them to link to you.
For example Waihoihoi Lodge website has a page of links to women's lodges around the world. You could copy this, or make your own list up.
Links are what catches the attention of search engines, appropriate links are a service to your clients, so if we link to each other then we are doing everyone a favour.
2/ Email signatures - a lot of people don’t use them, but they are very important in a business. You can put your full name and address, a sentence about you and of course you can put our web site address on with a note to find you on it! Signatures can be put on automatically. If you need help - check out the help menu, or ask a friend!
3/ Editing your own website - you can do it!
Most of us use a professional web designer to design our site (something I highly recommend!) but after that, keeping up to date with changing information, new photos, new pages such as I have mentioned above is not always easy. For many people (including me) our eyes glaze over a the complexities of web design software.
There are many simpler pieces of software - called content management software which makes editing your site and keeping it updated, very simple. I use one called Contribute, there are others around, including Word Press blogging system which is even easier - see the Women Travel Blog
I would always recommend paying a professional to do the initial design .
4. Do you have an About us Page?
I think this is an absolutely critical part of a website. Many people want to know about the people behind a business - so why not say something about yourself, your background, your interests. I have had people who had decided to come and stay simply because of what they read on my about us page.
Further advice
5. Do the pages on your website have key rich titles?
Is your home page called "home page", or does it say "adventure travel for women in small groups to outer mongolia" . To see the title of your website page - look in the very top of the browser page. Each page should have different titles relevant to that page. This helps search engines find you.
6. Keywords and Descriptions
Each page should also have keyword rich descriptions, and keywords on each page.
7. Using Google Maps
If you are an accommodation provider on Women Travel the World, you will see what a fabulous thing Google maps are. Ensure the position of your property on WTW is correct and get a google map for your own website. More on this
Free Assessment of your website
As I have been researching for this website, it seems that many of us are not making the most of the potential of the internet with their present sites. Email Rosemary and I will give you a short run down on any improvements that I think could be made to your site. This is a FREE service to women who are listed on the Women Travel website.
Further Advice: I have had quite a lot of experience in setting up small businesses, in internet marketting, and general marketting advice, and I am happy to share that on a one to one basis, either by phone, letter, email or in person.
$USD50/hour + gst - no minimum charge unless travel is involved
please let me know if I can help rosemary |
